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The Valentino Fashion Group S.p.A
is a natural extension of the Marzotto Group’s industrial
experience. Over the years, through specific acquisitions aimed to strengthen
their presence in the clothing sector, it has gradually shifted approaches,
becoming less production-oriented and more fashion-driven and market-oriented.
In the 80’s and 90’s, some big licensed brands were acquired,
namely M Missoni and Marlboro Classics,
in addition to the majority of the Hugo Boss stock, allowing
the group to consolidate its presence in the international fashion business.
New financial resources and renewed managerial skills have further enabled
Hugo Boss to expand its international presence, develop
a network of directly managed shops, and complete its portfolio with casual
lines, a women’s line and accessories.
Since 1991, when it was acquired, this strategy has ensured the brand an
average annual growth of 10% in consolidated proceeds.
In 2002, with the acquisition of Valentino, one of the
leaders of Italian style and creativity in the world of fashion and luxury,
the group not only strengthened its portfolio of brands, but also boosted
its presence in the luxury segment and women’s couture segment.
By capitalising on Valentino’s international prestige,
management came up with a turnaround plan that was based on expanding the
range of products, repositioning the offer and selectively developing the
retail distribution channel.
In order to fully maximise its attributes and business potential in the
fashion and luxury sector, in 2005, a partial split separated the Valentino
Fashion Group S.p.A from the Marzotto Group’s
textile business.
As a result of the take-over bid in the second semester of 2007, Valentino Fashion Group S.p.A. is controlled by the Permira private equity fund.
In July 2007 the acquisition of 45% of the capital of Proenza Schouler, American fashion label designed by two emerging designers Jack McCollough and Lazaro Hernandez, was concluded.
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