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The guidelines underlying the various group acquisitions over the years can be summarised into two key concepts: offer diversification and brand differentiation.
By exploiting each brand’s distinctive traits, while keeping with their strategic choices, the Valentino Fashion Group S.p.A has taken advantage of many development opportunities that the market had to offer.
Some important brands have been acquired as a result of this strategy, such as Valentino and Proenza Schouler and famous licensed brands like M Missoni and MCS Marlboro Classics, which, along with its own brands Lebole, Oxon and Portrait make it possible to cover an extensive range of the fashion spectrum.
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